Design work
My designs are not only clean and colorful, but thoughtfully planned. It's important to use marketing data and analysis while creating a unique design. I create with reason and information to back my choices or else I'm only designing for myself instead of the awaiting audience.
Landing Page and live Video
Penny Options Trader
Goal: Design a positive, modern sign up page, confirmation page, email template and video that increases hype for an upcoming webinar. This also required a rebrand of the financial service.
Results: The webinar received 7,100 sign ups and sold $1,132,00 in subscriptions equaling 570 orders.
Tools: Sketch, Adobe Illustrator, Zoom
Teams Involved: Lead copywriter, marketing, web development and video
Full project:
Landing Page or Video Pitchdeck.
email template
The Oxford Income Letter
Goal: Rebrand the email newsletter in order to add value to the newsletter as well as attract a younger, diverse audience.
Results: This newsletter mailed to 17,901 members and increased the top article link viewership up 30%.
Tools: Sketch, Adobe Illustrator, and Zoom
Teams Involved: Managing Editor, Marketing Coordinator, Analyst Team
cookbook
What the Fork
Goal of Class Assignment: Invent and design a new brand you want to market.
Results: A personalized cookbook of my recipes that I can share with my family.
Tools: Adobe Illustrator, Indesign, and Photoshop
Teams Involved: Myself​
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Promotional Print Flyer
The Roberto Clemente Health Clinic
Goal: Create an engaging flyer to increase community engagement in their yearly health fair.
Results: Increased attendance up 20% from the previous year.
Tools: Adobe Indesign and Photoshop
Teams Involved: CEO
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Website Redesign
The Oxford Club
Goal: Redesign The Oxford Club website so there's a better UI/UX experience and include more portfolio tracking tools.
Tools: Sketch, Adobe Illustrator
Teams Involved: Key Franchise Oxford Club Stakeholders including the head of Editorial, Marketing and Publisher, the Web Development Team
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Site Launch: Spring 2026.
landing PAge and event Banner
Monument Traders Alliance
Goal: Promote the first ever MTA event by providing a coded landing page as well as a stand up banner using a modern, financial design.
Results: Attendance included 200 people.
Tools: Adobe Illustrator, Indesign, HTML, and CSS
Teams Involved: Publisher, Event Coordinator and MTA Franchise Stakeholders​
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Full project: Landing Page or Event Banner.
animated Banner
Cookie Swap
Goal: Increase response for a company cookie swap.
Results: Cookie swap increased by 25% which included both cookie bakers and cookie eaters.
Tools: After Effects
Teams Involved: Volunteer Coordinator​
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Brochure and business cards
Coffee World
Goal: Rebrand Coffee World so it's more sophisticated and still has a classic feel.
Tools: Adobe Illustrator, Indesign, and Photoshop
Teams Involved: Owner​
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Full project: Brochure.
event Banner
The Pink Cabbage
Goal: Create a capitivating banner ad in order to promote The Pink Cabbage's yearly vendor event;
The Funky Flea.
Tools: Adobe Illustrator, Photoshop
Teams Involved: Owner​
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Full project: Banner.
“Chelsea's designs feel fresh. [They're] clean but aren't afraid of color.”
Publisher at The Oxford Club
